A Lifetime Value Analysis Creates a Figure That Represents The

Multiple Choice

A lifetime value analysis creates a figure that represents the:

A) sales revenue generated by a customer throughout his or her lifetime with a brand or company.
B) present value of the profit revenue generated by a customer in a particular product category.
C) present value of the profit revenue of a customer throughout the lifetime of a relationship with a brand or company.
D) profit revenue of a customer throughout his or her lifetime.