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    Exam 11: Database and Direct Response Marketing and Personal Selling
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    Online Sales Are Often Spurred Through Offline Direct Response Marketing
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Online Sales Are Often Spurred Through Offline Direct Response Marketing

Question 108

Question 108

Multiple Choice

Online sales are often spurred through offline direct response marketing approaches. The most likely direct response marketing source is a(n) :


A) direct mail flyer.
B) email.
C) catalog.
D) telemarketing call.

Correct Answer:

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