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    Advertising That Focuses on the Values, Behaviors, and Beliefs of a Company
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Advertising That Focuses on the Values, Behaviors, and Beliefs of a Company

Question 57

Question 57

Multiple Choice

Advertising that focuses on the values, behaviors, and beliefs of a company is:


A) image enhancing marketing.
B) cause-related marketing.
C) purpose or pro-social marketing.
D) corporate social responsibility.

Correct Answer:

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