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    Exam 13: Public Relations and Sponsorship Programs
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    When a Firm Supports a Specific Event, Such as a Local
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When a Firm Supports a Specific Event, Such as a Local

Question 183

Question 183

Multiple Choice

When a firm supports a specific event, such as a local youth baseball tournament, it is which type of marketing?


A) Sponsorship
B) Event
C) Cause-related
D) Tie-in

Correct Answer:

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