In the Hierarchy of Effects Model, Before Sandra Will Develop

Multiple Choice

In the hierarchy of effects model, before Sandra will develop a preference for K-Swiss shoes, she must first:

A) know about K-Swiss shoes and like the K-Swiss brand.
B) have conviction that the K-Swiss brand is superior to other brands.
C) know about K-Swiss shoes and believe they are the best.
D) become aware of the K-Swiss brand and develop a conviction about the brand.