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In a Means-End Chain for Milk, the Calcium Content of Milk

Question 72

Multiple Choice

In a means-end chain for milk, the calcium content of milk leads to healthier bones, which leads to a display of wisdom and a comfortable life free of osteoporosis. The fact that milk has calcium represents which component of the means-end chain?


A) Product attribute
B) Consumer benefit
C) Leverage point
D) Personal value

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