Each of the Following Statements About Campaign Duration Is True

Multiple Choice

Each of the following statements about campaign duration is true except:

A) changing ads within a campaign too frequently can impede message retention.
B) typical duration for most campaigns is around 1 year.
C) a campaign should last long enough for the message to be embedded in consumers' long-term memories.
D) the criterion typically used to determine when to change a campaign is wear-out effect.