Multiple Choice
When using the hierarchy of effects model to develop liking for a product or brand, the best creative message strategy to use would be:
A) affective.
B) cognitive.
C) conative.
D) corporate.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q111: Although using sex in advertising no longer
Q112: A decorative model is a person who
Q113: In terms of attitude formation, the sequence
Q114: The component of a slice-of-life execution that
Q115: The cognitive impressions made on viewers of
Q117: One reason companies are using more typical
Q118: Using music to build emotions surrounding a
Q119: When determining the level of sex appeal
Q120: Attempting to place a sexual cue in
Q121: When featuring music in advertisements, the most