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    Integrated Advertising Promotion Study Set 3
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    Exam 6: Advertising Design
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    A Unique Selling Proposition Does Not Require Support or Substantiation
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A Unique Selling Proposition Does Not Require Support or Substantiation

Question 146

Question 146

True/False

A unique selling proposition does not require support or substantiation although the claims made could be tested or substantiated in some manner.

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