Although Almost Any Type of Appeal Can Be Used to Create

Multiple Choice

Although almost any type of appeal can be used to create an advertisement, it is the key responsibility of the marketer to make sure, to whatever degree possible, that the appeal is the right choice for the:

A) advertising agency and creative that will be working on the ad.
B) product, media planner, and media buyer.
C) brand and the target market.
D) account executive and creative.