Multiple Choice
Using a popular song in an advertisement:
A) does not have as much of an effect as writing a new tune.
B) transfers the emotional affinity for the song to the product.
C) creates brand parity.
D) interferes with brand recall ability.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q185: A dessert that is promoted as being
Q186: The concept of spontaneous trait transference suggests
Q187: An advertisement designed to convince viewers that
Q188: All of the following statements are true
Q189: When Crest is featured as a "cavity
Q191: One danger of using a CEO or
Q192: The primary benefit of using a scarcity
Q193: In a television advertisement, Chris is about
Q194: Affective message strategies utilize the attitude formation
Q195: Which type of executional framework seeks to