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    Integrated Advertising Promotion Study Set 3
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    Exam 6: Advertising Design
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    Rational Appeals Are Designed to Capture a Viewer's Attention and Foster
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Rational Appeals Are Designed to Capture a Viewer's Attention and Foster

Question 20

Question 20

True/False

Rational appeals are designed to capture a viewer's attention and foster an attachment between the consumer and the brand.

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