According to the Signalling Theory of Advertising,how Do Consumers Respond

Multiple Choice

According to the signalling theory of advertising,how do consumers respond to advertising

A) They pay little or no attention to which firms advertise and which firms do not advertise.
B) They are often more impressed by a firm's willingness to spend money on advertising than they are by the content of the advertisement.
C) They are often more impressed by low-cost advertisements than they are by high-cost advertisements.
D) They gain little or no information about product quality from advertisements.