Which of the Following Should Be Done by a Company

Multiple Choice

Which of the following should be done by a company planning to internationalize when it assesses market industry potential?

A) take action to eliminate deficiencies in the firm
B) determine the most desirable attributes in foreign business partners
C) develop a 3- to 5-year forecast of industry sales for each target market
D) determine how products or services may need to be adapted for each market