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    International Business Study Set 6
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    Exam 15: Licensing, Franchising, and Other Contractual Strategies
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    Which of the Following Makes It Difficult to Completely Duplicate
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Which of the Following Makes It Difficult to Completely Duplicate

Question 75

Question 75

Multiple Choice

Which of the following makes it difficult to completely duplicate a food franchise in every global market?


A) different local ingredients
B) differences in language
C) low bargaining power
D) need to invest substantial capital

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