When Everyone Saw the Music Industry Facing a Terrible Decline

Multiple Choice

When everyone saw the music industry facing a terrible decline due to pirating of songs on the Internet,Apple saw an opportunity for iTunes.This example illustrates which use of marketing research?

A) identify market opportunities and problems
B) generate, refine, and evaluate potential marketing actions
C) monitor marketing performance
D) improve marketing as a process
E) improve marketing research as a process