Multiple Choice
Which of the following is true regarding worldwide spending on marketing research?
A) From 2007 to 2008, when the recession began, only North America experienced a net increase in spending.
B) Latin America had the lowest growth rate from 2007 to 2008.
C) Total global spending for the industry was about $1 billion in 2008 according to the European Society of Opinion and Marketing Research (ESOMAR) .
D) The 2009 estimates indicate that total global spending for the industry will be greater than in 2008 despite the worldwide recession.
E) It is safe to say that, as of 2010, the marketing research industry is about a $30 billion industry.
Correct Answer:
Verified
Correct Answer:
Verified
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