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  3. Study Set
    Basic Marketing Research
  4. Exam
    Exam 2: The Marketing Research Industry
  5. Question
    Since Recruiting and Maintaining a Panel of Willing Respondents Is
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Since Recruiting and Maintaining a Panel of Willing Respondents Is

Question 6

Question 6

True/False

Since recruiting and maintaining a panel of willing respondents is expensive and time consuming,"panel equity," or the value represented by the panel will likely become more important in the future.

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