Multiple Choice
Which of the following best represents the disadvantages of conducting test markets as discussed by your authors?
A) cost, competitor intervention, and government regulations of test markets
B) fallibility of results, cost, exposure of product/service to competition and ethical issues
C) cost, delay in getting to the market first, competitive awareness of the product/service
D) inability to test marketing mix variables
E) disadvantages were not discussed in your book
Correct Answer:
Verified
Correct Answer:
Verified
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