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    Basic Marketing Research
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    Exam 5: Information Types and Sources: Secondary Data and Standardized Information
  5. Question
    Each Unit of Information in a Database Is Called A(n)________
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Each Unit of Information in a Database Is Called A(n)________

Question 24

Question 24

Multiple Choice

Each unit of information in a database is called a(n) ________.


A) field
B) record
C) inventory
D) item
E) transaction

Correct Answer:

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