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    Basic Marketing Research
  4. Exam
    Exam 5: Information Types and Sources: Secondary Data and Standardized Information
  5. Question
    Primary Data Refers to Information That Is Developed or Gathered
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Primary Data Refers to Information That Is Developed or Gathered

Question 37

Question 37

True/False

Primary data refers to information that is developed or gathered by the researcher specifically for the research project at hand.

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