One Disadvantage of Mall-Intercept Interviewing Is

Multiple Choice

One disadvantage of mall-intercept interviewing is:

A) mall-intercepts, because they require the cooperation of all stores in a mall, are difficult to implement
B) have high turnover rates
C) mall shoppers may not be representative of the target market population
D) interviewers in mall-intercept studies are often distracted by mall activities
E) shoppers may not be shown pictures or graphs