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  3. Study Set
    Basic Marketing Research
  4. Exam
    Exam 6: Data Collection Methods
  5. Question
    ________ Refers to Questionnaires That Are Not Returned
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________ Refers to Questionnaires That Are Not Returned

Question 7

Question 7

Multiple Choice

________ refers to questionnaires that are not returned.


A) Nonresponse
B) Interview evaluation
C) Self-selection bias
D) Omission bias
E) Survey bias

Correct Answer:

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