True/False
It is important that the manager allow the marketing researcher to decide on the survey mode because this person has a unique understanding of how question characteristics,respondent characteristics,and survey resources and objectives come into play.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q81: Choice of survey method can be made
Q82: Which of the following is NOT a
Q83: Choice of data collection method should be
Q84: Surveys allow for large samples which may
Q85: Because the mode may affect response,mixed-mode forms
Q87: The essential objective of the drop-off survey
Q88: Which of the following is NOT an
Q89: All malls allow for as many research
Q90: Because they are more popular than some
Q91: Self-administered questionnaires have not been found to