Multiple Choice
The question: "What was your reaction to the Sony CD player advertisement you saw on television last?" is an example of which response format?
A) unaided open-ended
B) un-probed closed-ended
C) scaled-response
D) ad reaction measurement
E) metric, open-ended
Correct Answer:
Verified
Correct Answer:
Verified
Q47: There are three basic question format options
Q48: A symmetric labeled scale is recommended to
Q49: Research objectives specify which properties are to
Q50: Which of the following formats has only
Q51: "How many times have you visited the
Q53: "Anchored" means that the scale has a
Q54: Categorical measures are the most difficult level
Q55: Objective properties are physically verifiable.
Q56: The _ format asks respondents to indicate
Q57: _ measurement is difficult to work with