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    Basic Marketing Research
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    Exam 7: Measurement Scales
  5. Question
    If a Researcher Is Confident That Few,if Any,respondents Will Use
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If a Researcher Is Confident That Few,if Any,respondents Will Use

Question 19

Question 19

True/False

If a researcher is confident that few,if any,respondents will use the negative side of a symmetric scale,he/she may opt for a non-symmetric scale.If in doubt,the researcher should pretest the scale.

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