Why Is It Important for Marketing Managers to Know the Motivations

Multiple Choice

Why is it important for marketing managers to know the motivations underlying the sample size recommendations of the researchers that they hire?

A) A manager's cost may be unnecessarily inflated.
B) Unethical researchers may use large sample sizes to increase profits.
C) Unethical researchers may have ownership in a data collection company.
D) Researchers' profits may be a percentage of total costs.
E) all of the above