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A Limitation of ROI as a Measure of Performance Is

Question 74

Multiple Choice

A limitation of ROI as a measure of performance is that


A) it is a single comprehensive figure examining only one facet of the firm.
B) it provides disincentive to use existing assets efficiently.
C) it provides a disincentive to acquire new assets.
D) it is very sensitive to depreciation policy.
E) it does not provide the basis for common comparison.

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