Which Sources of Secondary Data Would Be Helpful in Defining

Multiple Choice

Which sources of secondary data would be helpful in defining the problem of Wendy's increasing its share of the fast food market?

A) a field research project to be conducted by Wendy's to answer the question of how to increase its share of the fast food market
B) a report from the Fast Food Retailers Association on changing preferences for consumer tastes
C) a US Census Bureau report on the changing demographic profile of the US consumer
D) all of the above
E) B and C only