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    Essentials of Marketing Research
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    Exam 4: Qualitative Research
  5. Question
    Which of the Following Is Recognized as the Most Important
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Which of the Following Is Recognized as the Most Important

Question 20

Question 20

Multiple Choice

Which of the following is recognized as the most important qualitative research procedure?


A) focus group
B) depth interview
C) quantitative survey
D) experiment
E) projective technique

Correct Answer:

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