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    Basic Marketing Research Study Set 1
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    Exam 12: Sampling: Design and Procedures
  5. Question
    The Major Advantage of Snowball Sampling Is That It Substantially
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The Major Advantage of Snowball Sampling Is That It Substantially

Question 64

Question 64

True/False

The major advantage of snowball sampling is that it substantially increases the likelihood of locating respondents in the population with the desired characteristic(s).

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