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    Essentials of Marketing Research
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    Exam 9: Sampling: Design and Procedures
  5. Question
    A(n)________ Is the Basic Unit Containing the Elements of the Population
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A(n)________ Is the Basic Unit Containing the Elements of the Population

Question 75

Question 75

Multiple Choice

A(n) ________ is the basic unit containing the elements of the population to be sampled.


A) hypothesis
B) theory
C) sampling unit
D) coefficient alpha
E) household

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