Multiple Choice
Wal-Mart tracks the habits of the 100 million customers who visit its stores each week and responds with products and services directed toward those customers' needs based on the information collected. This is an example of ________ marketing.
A) undifferentiated
B) database
C) relationship
D) consumer-generated
Correct Answer:

Verified
Correct Answer:
Verified
Q4: Describe a virtual brand community. Create an
Q6: Describe three needs which are important for
Q7: The term "big data" refers to the
Q8: Psychographic information is not considered to be
Q10: Researchers who argue that the field of
Q11: Lucy Chang recently purchased a lovely ceramic
Q12: The revolution in cyberspace has created a
Q13: People who belong to the same social
Q14: Which of the following is NOT closely
Q46: Discuss the positive and negative consequences of