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An Advertisement for a National Shampoo Shows a Plain Woman

Question 62

Multiple Choice

An advertisement for a national shampoo shows a plain woman using the product, then transforming to a gorgeous woman with a new hairstyle, dressed in elegant clothes, waiting for the "man of her dreams" to appear on her doorstep. This advertisement best illustrates which of the following criticisms of the marketing system?


A) Marketing makes society overly materialistic.
B) Marketers promise miracles.
C) Marketers create needs.
D) Marketers control popular culture.

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