Multiple Choice
Which form of reference group influence is most associated with the following situation? Carl knows that Bert has had experience with various types of motor oils because Bert is a mechanic for a large Cadillac dealership. Carl asks Bert to compare his brand against Quaker State. Bert tells Carl that Quaker State can't be beat for performance and durability.
A) coercive influence
B) information influence
C) utilitarian influence
D) value-expressive influence
Correct Answer:

Verified
Correct Answer:
Verified
Q4: Most cultures in the world encourage the
Q6: If a fireman told you to leave
Q7: An individual's motivation to distance himself from
Q13: A normative community is an actual or
Q30: In general, advertising is more effective when
Q36: Every summer,thousands of bikers converge on Sturgis,South
Q43: Groups maintain fundamental standards of conduct through
Q63: Product-related conversations (word of mouth) result because
Q64: Consumers who participate in social networking are
Q87: If a consumer admires the qualities of