Simtec Believes in Supplying the Highest Quality in Engineering Equipment

Multiple Choice

Simtec believes in supplying the highest quality in engineering equipment and controls. To make sure that its products fit the needs of its consumers, the company sends researchers into the field to examine consumer needs and to see exactly how consumers use equipment to solve problems. The company then follows up with phone calls and emails to provide clients with information about what has been seen on the job site. With respect to TQM, Simtec is following a practice called ________.

A) "going to the mat"
B) "going to the gemba"
C) "going to the garden"
D) "saving face"