George Wants to Increase Impulse Purchases in His Store

Multiple Choice

George wants to increase impulse purchases in his store. Which of the following promotional strategies would be most effective for George to use?

A) He should place point-of-purchase displays close to the items that he wants to market.
B) He should buy more advertising space in local newspapers.
C) He should hire a new salesperson.
D) He should post testimonials about the quality of his products in highly traveled locations.