Herbal Companies Traditionally Sold Their Products in Cylinder-Shaped Plastic Containers

Multiple Choice

Herbal companies traditionally sold their products in cylinder-shaped plastic containers that were very characteristic of the herbal market. One company broke with tradition and began to sell its herbal products in bottles that appeared to be straight from the pharmacy's shelf. They were rectangular with white labels that looked very professional and very serious. Sales went through the roof. What form of stimulus generalization seems to be working for the herbal company?

A) masked branding
B) halo effect
C) continual reinforcement
D) shaping