True/False
The means-end chain model assumes that people link very specific product attributes (indirectly) to terminal values.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q2: A want is the particular form of
Q18: Understanding consumer involvement has proven to be
Q43: Susan most likely will have an approach-avoidance
Q56: What is the relationship between motivation, need,
Q57: Acculturation is the process of learning a
Q58: A consumer who decides that she needs
Q62: Explain the means-end chain model. Give an
Q63: Which of the following IS NOT a
Q64: Jeff's favorite quote is "He who dies
Q66: Person, object, and situational factors are the