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    Globale Consumer Behavior
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    Exam 5: Motivation and Affect
  5. Question
    Drive Theory Focuses on Psychological Needs That Produce Unpleasant States
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Drive Theory Focuses on Psychological Needs That Produce Unpleasant States

Question 28

Question 28

True/False

Drive theory focuses on psychological needs that produce unpleasant states of arousal (e.g., your feelings are hurt when someone is critical of your appearance).

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