Multiple Choice
When selling a commodity for which there is little possibility of product differentiation, a company would likely use which of the following orientations internationally?
A) customer orientation
B) production orientation
C) sales orientation
D) strategic marketing orientation
Correct Answer:
Verified
Correct Answer:
Verified
Q76: When a company sells technologically advanced products
Q77: International marketing differs from domestic marketing in
Q78: The importance of using a brand to
Q79: What is the gray market? Why are
Q80: International marketing is unlike domestic marketing because
Q81: In a production orientation, a company focuses
Q83: There are more cost savings for international
Q84: A company that adapts its marketing to
Q85: Ampco Industries has a production facility in
Q86: In a short essay, discuss gap analysis.