Pulte Homes Adapts Its Marketing to Foreign Differences by Making

Multiple Choice

Pulte Homes adapts its marketing to foreign differences by making minor changes to bathrooms and outdoor patios.However, Pulte Homes uses the same floor plans and exterior attributes in all countries to gain economies of standardization.Pulte Homes most likely follows a ________.

A) social marketing orientation
B) sales orientation
C) strategic marketing orientation
D) production orientation