Multiple Choice
Gap analysis can be used by companies to gain synergy among countries.Which of the following is a benefit of this synergy?
A) It allows companies to determine the allocation of marketing budgets among countries.
B) It can be used to prevent sales via the gray market.
C) By seeing the combined market potential among several countries, companies can determine whether there is sufficient demand to justify new product development costs.
D) By analyzing the distribution gap, companies can better determine whether to handle other companies' imported products along with their own.
Correct Answer:
Verified
Correct Answer:
Verified
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