Multiple Choice
Refer to the passage below to answer the following questions.
Polo Ralph Lauren manufactures and sells high-quality,expensive brands of clothing as well as accessories,cosmetics,and home products.The company maintains complete control over the brand image and all of the functions necessary to develop,execute,and deliver advertising.Polo appeals to consumers' lifestyle aspirations.Its products are of high quality and better than most competitors' offerings.The objective in the company's advertising is to convey this image and the fashion statement it makes.
-Which of the following approaches would Polo Ralph Lauren most likely take in an advertising campaign?
A) puffery
B) ads as news
C) status appeal
D) classified advertising
E) truth well told
Correct Answer:

Verified
Correct Answer:
Verified
Q75: Big companies may have hundreds of agencies
Q76: The "Blue Books" published by the J.Walter
Q77: In the evolution of advertising,which of the
Q78: The advertising strategy of status appeal is
Q79: In the 1880s,advertising was referred to by
Q81: A freelance job typically pays better than
Q82: How is public service advertising different from
Q83: The _ behind a marketing communication message
Q84: Brad is a music industry major in
Q85: Which of the following is NOT part