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    Advertising and IMC Principles
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    Exam 10: Visual Communication
  5. Question
    The Appearance of an Ad's Printed Matter in Terms of the Style
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The Appearance of an Ad's Printed Matter in Terms of the Style

Question 55

Question 55

Multiple Choice

The appearance of an ad's printed matter in terms of the style and size of typefaces is known as ________.


A) medium
B) typography
C) layout
D) design
E) classification

Correct Answer:

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