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    Advertising and IMC Principles
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    Exam 10: Visual Communication
  5. Question
    Explain Why There Is a Tension in Advertising Between Creativity
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Explain Why There Is a Tension in Advertising Between Creativity

Question 29

Question 29

Essay

Explain why there is a tension in advertising between creativity and responsibility to a brand image.

Correct Answer:

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A brand image is established over years ...

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