Multiple Choice
Which of the following is NOT an advantage of product placement?
A) demonstrates product use in a natural setting by people who are celebrities
B) unexpected and catches the audience when resistance to advertising messages may be dialed down
C) effective even if there is not a match between the product and the movie or its audience
D) good for engaging the affections of other stakeholders, such as employees and dealers, particularly if the placement is supported with its own campaign
E) All of the above are advantages of product placement.
Correct Answer:

Verified
Correct Answer:
Verified
Q1: Why is word of mouth such a
Q116: Despite the Great Recession of the late
Q118: A _ is both a container and
Q120: Viral marketing primarily uses which of the
Q122: Video messages and downloads, mobile games, and
Q123: Which of the following most accurately identifies
Q125: Thirty years ago, _ dominated the media
Q126: The forms that media buys take are
Q135: A producer of beverages and snack foods
Q149: The term _ refers to the ability