For the Launch of a New Camera in Korea,Nikon Created

Multiple Choice

For the launch of a new camera in Korea,Nikon created a celebrity "red carpet" experience in a Seoul subway station.Commuters walked on a red carpet past a billboard filled with life-like images of photographers.When a commuter walked directly in front of the billboard,lights flashed on the board,creating the illusion that the commuter was a celebrity having his or her photo snapped by dozens of reporters.This is an example of ________.

A) guerilla marketing
B) traditional marketing
C) product placement
D) mobile marketing
E) advertainment