Multiple Choice
Which term refers to the percentage of viewers based on the number of television sets turned on?
A) rating
B) share
C) gross rating points
D) gross impressions
E) impressions
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q25: Refer to the scenario below to answer
Q38: Gross impression refers to the number of
Q38: The Internet,mail,and telephone are all considered addressable
Q64: When P&G introduced Physique shampoo,it sent emails
Q91: Explain how media technology has changed from
Q138: What word or phrase involves the digitization
Q139: All marketing communication messages are carried by
Q140: Honda is launching its new Ridgeline truck
Q145: There is no difference between branded entertainment
Q148: Marketing communication planners manage customer service interactions