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    Advertising and IMC Principles
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    Exam 13: Digital Media
  5. Question
    Explain How the Internet Audience Is Measured and What Advertisers
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Explain How the Internet Audience Is Measured and What Advertisers

Question 97

Question 97

Essay

Explain how the Internet audience is measured and what advertisers' concerns are surrounding those measures.

Correct Answer:

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Measures used to track a consumer throug...

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